2023 Brand Refresh
Role
Illustration Strategy and System Design, Art Direction, Illustration, Icon Design, Guidelines
In 2023, 1Password refreshed its brand to further elevate the brand’s look, feel, and messaging. Illustration had long been a defining part of the brand and has always stood apart in the cybersecurity space, where often dominated by dark palettes and technical visual tropes.
I led the illustration workstream and rebuilt the system from the ground up. I defined a new visual language and art direction designed to scale across four levels of expression: icons, spoticons, spot illustrations, and hero illustrations. I created foundational assets across each tier and translated the approach into guidelines others could apply consistently. The resulting system preserved the warmth and distinctiveness of 1Password’s illustration heritage while making it more modern, cohesive, and scalable.
After many rounds of exploration and refinement, we landed on a solution that felt right.
We organized the system into four distinct categories, each fulfilling a unique storytelling purpose while staying unified through style, tone, and craft.
A defining feature of our new system is its organic texture, which brings warmth and tactility to digital compositions.
The right brush captured the essence of the human touch.
The illustration system has matured into a robust, scalable foundation. Our library has multiplied in scale, with freelance contributors adopting the style with ease.
It now serves as a backbone across every touchpoint, spanning marketing campaigns, social content, product storytelling, and internal materials.
