Digital Estate Planning Animation
Role
Illustration Art Direction
For this campaign, we wanted to tell a heartwarming story of a dad and his daughter growing up together, sharing life’s beautiful moments and milestones. Through that relationship, the animation introduces digital estate planning as an act of care — a way to help protect the accounts, memories, and information that may one day support the people we love.
I led the illustration art direction for this animated campaign, collaborating with the motion team and illustrator to develop a visual narrative centered on a father and daughter growing up together through life’s small moments and major milestones.
Because the story unfolds across time, character continuity was especially important. We developed a system of subtle visual identifiers — from clothing color and facial features to expression, and aging details — to help the audience recognize the characters at different stages of life.
The animation follows a father and daughter through a series of shared memories, using quiet, familiar moments to make the idea of digital estate planning feel more personal and approachable. Each scene was designed to build emotional continuity, leading toward the final message of preparing now so loved ones have one less thing to worry about later.
The animation follows a father and daughter through a series of shared memories, using quiet, familiar moments to make the idea of digital estate planning feel more personal and approachable. Each scene was designed to build emotional continuity, leading toward the final message of preparing now so loved ones have one less thing to worry about later.
